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Fast food brands face calls for watershed ad ban

Food and snack makers should be banned from advertising food high in fat, sugar and salt before the 9pm watershed to curb the millions of children exposed to unhealthy products, health campaigners have warned.

UK consumers ‘underwhelmed’ by their experience with brands

UK consumers are ‘underwhelmed’ by their experience with brands, with no brand rated ‘excellent’ according to Forrester Research’s first Customer Experience Index in the UK.

 

McDonald’s hands brand boss executive responsibilities

McDonald’s has expanded the role of global brand chief and former UK boss Steve Easterbrook to include corporate strategy, CSR and operational responsibility for its 35,000 restaurants worldwide.

PayPal expands mobile payments range

PayPal has expanded the range of payment services it offers users of its app introducing pre-order and pay at table functions that account holders can use in restaurants.

 

Huffington Post CEO on native ads, content personalisation and UK plans

Marketing Week caught up with Huffington Post CEO Jimmy Maymann at this year’s Guardian Changing Media Summit.

French tourism gears up with Tour De France

The French tourist board has prepared a £2m campaign to capitalise on the Tour de France cycle race that starts in Yorkshire in July.

 
 

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