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Modern Marketing Manifesto

Marketing Week and Econsultancy present a Manifesto for Modern Marketing.

AB Inbev cuts marketing spend after sales slump

The brewer says it expects marketing spend for the rest of the year to increase by “mid-to-high digits” compared with a previous forecast of “high single-digits”.

Asos preps marketing drive to grow global brand

Asos is to strengthen its digital marketing strategy and launch more country-specific campaigns to accelerate its global expansion ambitions as it reports sales jumped 34 per cent to £352.3m in the first half of the year.

Coke's top UK marketer Howorth steps down

Coca-Cola Great Britain and Ireland’s top marketer Zoe Howorth has announced she is to step away from the company as it prepares to embark on its “biggest ever” summer campaign.

Chanel: 'Digital should not be a department'

It is not enough for companies to have a digital department, they must become intrinsically digital if they are to meet the service demands of consumers, according to Chanel’s global digital programme director Phillipe Baumlin.

Can brands benefit from an ad ban?

It could be argued that in the digital age when brand reputations can be made or broken in hours the old adage “there is no such thing as bad publicity” no longer rings true.