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Key aspects to this exciting role will be to carry out market research, manage department budgets and to drive PR & advertising strategies.
Key tasks to include:
-Develop and implement the Strategic Marketing plan with the Director of Marketing
-Conceptualise, develop and implement successful B2B market propositions and go-to-market strategies for new and existing products that contribute effectively to the company and division`s strategic aims and objectives. Communicate these across multiple channels including online, print, presentations and social media
-Use audience measurement tools to enable relevant audience networks to be launched and to feed into the strategic development plan for developing products that reach desired target audiences
-Plan and implement appropriate research to support and give insight into the product and audience
-Translate research findings into meaningful go-to-market messages
-Promotion through marketing initiatives, events management, networking and business development
-Effective targeting of marketing material and advertising, identification of potential changes in service delivery mix, etc.
-Ensure that all marketing and communications activity is in line with approved plans and budgets, including reviewing the monthly results and agree action plans
-Assisting with promotional events
-Managing /updating website content and managing other on-line/digital marketing tools, in conjunction with outside agencies as required
Key Skills & Attributes:
*Have a successful track record in marketing/sales
*Experience of developing/delivering on marketing plans to meet identified objectives
*Analytical skills are second to none, plus have a proactive attitude and an ability to plan and prioritise work to meet agreed objectives
*Be proficient in the use of IT and related technology
*Have good inter-personal skills, particularly an ability to maintain effective professional relationships with both colleagues and external stakeholders at all levels
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