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As a business, we exist to serve our owners. As a mutual, our owners are also our customers. Mutuality is as relevant now as it was when Royal London started as a business 150 years ago. The needs of our customers may change and evolve, but mutuality has always been at the heart and always been relevant. With a new Executive team at the helm and a fresh and challenging strategy emerging, the need to build strong relationships directly with our customers is essential.
As the UK’s largest mutual life and pensions company, Royal London is entering a new and exciting period, launching a direct to consumer proposition, providing straightforward savings and protection products that complement its existing offering in the advised market. Royal London recognises that there are many people who are not in the advised market that will benefit from having access to this new range of basic financial products.
Reporting to the CEO for the Consumer Division, the Head of Marketing Promotions will establish and manage a team to design and deliver Royal London’s consumer promotion strategy for multiple propositions across multiple channels, whilst innovating and creating new channels to key target customer segments.
The Consumer Division is a start-up environment operating within a complex established business requiring the ability to build commercial momentum and profitable growth.
Key skills and experience:
• Multi-channel consumer marketing promotion expertise to ensure optimal marketing mix
• Proven, in-depth knowledge and experience of integrated multi-channel marketing techniques and tools, including both traditional and digital media
• Proven understanding of consumer market dynamics and consumer behaviour
• Proven experience of a start-up business and environment
This role would potentially suit senior marketing professionals from a broad range of industries but with a clear strength in consumer marketing.
This is a truly exciting opportunity to build a new consumer lead marketing function, in an organisation with a genuine desire to deliver innovative solutions to meet their customer needs. To apply for this position, please contact John Rainsbury by clicking on the Apply Now button or on 0117 9142320.