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CRM Manager – Nespresso v/8651/AD
£to attract the best + bonus & excellent benefits
The focus of this CRM Manager role is to embed a data driven approach within the Marketing function of this premium brand, and to offer enhanced analytical capability across the breadth of the business.
Nespresso has redefined the way coffee lovers enjoy their Espresso through a unique combination of premium quality Grand Cru coffees, smart coffee machines and exceptional customer service. It’s a simple but revolutionary idea, to create the perfect cup of Espresso coffee, which has turned into a continuous quest for innovation and pursuit of excellence.
Nespresso is a division of the Nestlé Group, with this backing they are now an iconic international brand operating in 50 countries around the world and is the market leader in high quality portioned coffee.
With direct line management responsibility for a CRM analyst, you will take overall responsibility for providing the strategic and analytical thinking to drive customer attraction and retention activities. You will be accountable for ongoing customer behaviour analysis and producing monthly and annual forecasts. Interpreting data and providing actionable insights to the Management Team will be a key aspect of this role.
The successful candidate will possess extensive analytical skills and be comfortable using high volume data analysis tools within the online space. Preferably a background in retail and trade, but not essential. You must have a strong background in campaign tracking and analysis of marketing across the piece, including CRM and promotional activity. Understanding of consumers and being results driven will be incremental to your success.
You will possess extensive analytical skills and be comfortable using high volume data analysis tools. Experience in interpreting consumer data is essential, this may have been gained in a retail, insight, on-line pure play or telecommunications background. The role requires a high degree of flexibility, strong work ethic and the ability to proactively provide insight and recommendations throughout the organisation.
In return, this is an opportunity to really shape this position to be your own. This is a strategically important role for us, so will open up a range of exciting opportunities and areas for development.
Due to the high volumes of responses to online advertisements, regrettably we are only able to acknowledge successful applications. If you have not been contacted within 2 weeks, on this occasion your application has been unsuccessful. Please visit our website for our full data protection policy.
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